Gaya APA

Kotler, P., Armstrong, G. (1997). Dasar-Dasar Pemasaran: Principles of Marketing Jilid.2 Ed.7 (7). Jakarta: Prenhalindo.

Gaya MLA

Kotler, Philip., Armstrong, Gary. "Dasar-Dasar Pemasaran: Principles of Marketing Jilid.2 Ed.7". 7 Jakarta: Prenhalindo, 1997. Text.