International Business 11/e is organized into for section in order to maximize its utility to instructors and students alike. The opening section defines the nature of international business and the three environments in which it is conducted...
It Features relevant, current topics that are directly related to the students future studies or current jobs in management. international trade, finance and so on.
This book contains ten case studies dealing with various situationa in international management.
Bisnis Internasional edisi 8 ini menggunakan pendekatan manajerial terhadap bisnis internasional dengan penekanan pada pengembangan keterampilan, pasar negara berkembang, dan pemahaman geografis. Selain itu edisi ini juga menampilkan kotak dan analisis baru yang mencerminkan tantangan-tantangan terkini serta kesempatan yang dihadapi oleh Bisnis Internasional.
Basic strengts of this book are Student oriented,Analytical approach, Universal Application, Comprehensive and balanced coverage, Adequate number of examples to explain the concepts.